Showing posts with label indie. Show all posts
Showing posts with label indie. Show all posts

Sunday, November 9, 2014

Amazon's Pre-order Option - making the most of it


Is it really 3 months since amazon opened the pre-order option to Indie writers? 3 months since I was excited enough to blog about it? 'One Sixth of a Gill' was duly published on November 1st and in the afterglow of post-publication, did pre-ordering add to the fireworks? Is it a good idea? 

To pre-order or not to pre-order

My tips:-


-2. Get editorial reviews (positive quotes and permission to use them) from readers who like the book and, preferably, have some status either to do with the subject or the book world.

-1. Approach professional bloggers/reviewers who often require months' notice pre-publication. (e.g. Foreword - 2 months in advance to even be considered for a free review) Use your editorial quotes in your formal request for review. You can still get professional reviews at a later stage; the going rate is $80-$400. Yes, this world is so crazy you can pay $400 for a 450 word review - more than most authors ever make for writing a novel. Yes, I think that is outrageous.

1. You need a near-finished version of the final ebook and your polished, perfect jacket. You can change both before D-Day but your cover is your book's image, literally, so changing it is not a good idea. Amazon requires proof of life in the form of an ebook file that is a book-to-be, if not the final edit, or it won't be accepted for pre-order. I don't know whether anyone has had a book rejected but I wouldn't risk it. 

If you do upload a new book jacket you must re-click on pre-order (2nd page) not save as draft or the new jacket won't appear. Whenever you re-click on pre-order the project is locked for 24 hours and 5 days before D-Day the whole project is locked, full stop, in launch position and no change possible.

2. Set your publication date. I liked having a date to focus my marketing and it made the online party planning easier. My goodreads giveaway finished on 1st November; my facebook launch was on 1st November; reviewers of advance copies were asked to post on or after 1st November. Your book needs to be uploaded in its final version a week before publication date or amazon gets cross and withdraws pre-order rights for a year. Apparently, the same applies if you try to play games with the publication date to up your rank by combining pre-orders with launch-day sales; I don't play games so I don't know.

My big problem with the publication date was with the print book. I could not control this exactly in the same way so I published it ahead of e-book D-Day. This highlighted all kinds of interesting consequences (see below)

To decide on a date make sure a) you'll have the book in its final state and b) you'll have completed all the buzz build-up you planned - make a list backwards from D-Day.

3. Your pre-order book gets its amazon page. Great! You can - and should - put editorial reviews and link to your amazon author page. Make it look good because this is a reader's first impression of your book. You can use the page to approach bloggers and reviewers but they are more likely to read (and review) your book if they read reviews on your page. Yes, the dreaded catch 22 - hence the -1. stage in planning - get some review comments first, even before pre-publicity.

please


Look at your page as if you don't know it. Let's assume you have a great jacket and blurb, and that genre is obvious. Many readers like to 'Look inside' - stop there. No 'Look Inside' until publication date. Great blurb - no, wait. It looks awful. It has lost all formatting so there's no spacing, no italics/bold and the main bit of your blurb drops below 'Read more' so if readers can't be bothered to click on it they've missed your irresistible hook.

Go to amazon author central on .com and re-format so your description looks good, so your editorial quotes look good, so your author comment looks and so your dog looks good! You get the idea. Then, with a large pillow to hand, go to amazon.co.uk It all looks completely different. Either cry into or bash your head against the pillow (depending on temperament) then adjust via amazon.com author central - again. The changes there feed into .co.uk but not vice versa. I once spent happy hours creating a new author page on amazon.fr (as I live in France) to discover that I'd created my twin - another me, with the same name. It took me many anguished emails in franglais to murder the evil twin. Be warned!

One really good feature on the book page was the row of books along the bottom with amazon's 'readers who viewed this item also viewed...' Not only did it pretty up the page but it gave me an early indiaction as to where my book fitted into amazon's categories. Speaking of which, I had time to contact amazon and get the book into the right categories before D-Day.


4. What about the print book? I used Create Space this time and wanted to bring out the print book on 1st November. Neat! Er, no. Impossible, more like! Amazon does not allow mere Indies to have a pre-order facility for print books, even via create Space. Bad show, amazon! There is a workaround using Amazon Advantage but my brain had more than enough to worry about so I passed on that. As soon as I read that there had been a hic on timing and delivery, I thought, 'Nope.'

So I brought the book out a bit early but didn't publicise the fact, except to a couple of early reviewers. I asked amazon to link paperback with ebook and hey presto! the pre-order ebook now had reviews showing (otherwise not possible until publication date). Also, the ebook now had a 'Look Inside' facility - showing the print interior until the ebook was live. Useful!

If amazon doesn't review its policy re pre-order for print books from Indies and/or posting of reviews on Indie pre-order books (both option are available to the big publishers, who are happily using amazon's ring-fenced Vine review system to get advance reviews on pre-order pages) then I would seriously look at publishing the print book first to get all the material I want on the ebook page.

5. Party all-day! The facebook launch party on my author page was a great success and there are still stragglers lying around, drunk and happy :) Gatecrash and take a look if you want to see what a real party looks like. I loved the way amazon released the ebook at midnight in each different amazon time zone - it was like New Year's Eve (but then I had overdone the champagne). To see so many people drop by was fun. 

Conclusion
I feel a bit foolish as there are so many clever, bestselling Indie writers out there crunching numbers and giving advice on how to work the system but perhaps my bumbling methods can offer a different viewpoint. The pre-order option organised my lead-up to publication and I think that's important. and I have definitely had a boost to sales of all my books in the last couple of weeks. 

It usually takes me two or three years to write a book. 'One Sixth of a Gill' simmered over many years.That is the kind of writer I am and the kind of book I write, so any marketing techniques will have to fit my workflow, not the other way around. I'm never going to take advice like 'write a book every 90 days' but if you do, there are further tips in two excellent blogs, which will suit you.

If you want an analysis of pre-order's impact on ratings and ranks, Angela Quarles is much better at all of that than I am; here's her clear report on using amazon pre-order for a debut author. Another helpful blog on the subject, especially if you write books a lot more quickly than I do, is Susan Kaye Quinn's. Susan also has a neat way of gaming the system re print books - and in this case, I'm not against gaming!

As for me, I'm off back to the 12th century...

am writing








Sunday, January 13, 2013

Finding plots in cemeteries - interview with top crime writer Steve Robinson

Having now read two of his bestselling books, I'm very pleased to welcome the Genealogical Detective, Steve Robinson, to my blog. Whether he thinks he's a genealogical detective or not, is one of the questions I put to him...

Steve Robinson's website

About Steve Robinson


Steve Robinson was born in coastal Kent, UK, and now lives near London on the Essex/Hertfordshire border. His passion for writing began at the age of sixteen when he was first published in a computer adventure magazine and he has been writing by way of a creative hobby ever since.  When a career in telecommunications ended in redundancy he began to write full time.  His debut novel In the Blood was the result, with To the Grave following a year later.

Steve says  

I write for the crime, mystery and thriller genres with a family history angle, having become interested in genealogy as a means to tell the story of 'In the Blood' and perhaps because at the time I had no idea who my maternal grandfather was, which is something that has always intrigued me.  He was an American GI billeted in England during the Second World War.  A few years after the war ended, he went back to America, leaving a young family behind, and to my knowledge no further contact was made.  I traced him to Los Angeles through his enlistment record and discovered that he was born in Arkansas, but until recently that was all I knew.  Perhaps this is why my lead character is an American genealogist.  In August 2012, following correspondence with an amateur genealogist in Maine, New England, who wrote to me about my books, I learnt more about my maternal grandfather and my wider American family.  I hope to share that story on my websitesomeday.

Steve's latest book - a Jefferson Tate genealogical mystery

amazon kindle link

The story


HISTORY: from the Greek - historia. Knowledge acquired by 'investigation'.

It should have been a quiet weekend in London - a long overdue visit with the only true friend American genealogist Jefferson Tayte ever had. Now his friend lies bleeding in his arms and Tayte must follow his research to understand why, making him the target of a ruthless, politically motivated killer.

Working with historian Professor Jean Summer and New Scotland Yard on what becomes a matter of British national security, Tayte soon finds himself in a race to solve a three-hundred-year-old genealogical puzzle. It takes them all on a deadly, high stakes chase across London as Tayte tries to connect the pieces and work out the motive behind a series of killings that spans twenty years.

In what is Tayte's most personal assignment to date, 'The Last Queen of England' combines historic fact with fiction, challenging British history as we understand it. It uncovers a conspiracy that if proved could ultimately threaten an institution that has lasted more than a thousand years: the British monarchy.

Nullius in Verba: take no one's word for it.

Interview with Steve Robinson


Welcome, Steve! I first heard of your books because my husband had bought and read them all so then I had to read them too. I didn't realise at that stage that I'd be lucky enough to interrogate you on my blog. As far as I know, you invented the genre of genealogical whodunit, which is pretty impressive these days, when everything seems to have been done before. Why do you think so many people are interested in climbing their family tree?

I think it’s part of the human condition to be curious about who we are and where we came from.  Genealogy helps us to answer that question and with so many records now being digitised and being made available online, our ancestry has never been more accessible.  The exploration of our own family connections can also breath life into the past as our ancestor’s stories are uncovered, and then there’s the allure of all those skeletons in the family closet waiting to be found.  I think it’s easy to see the attraction.

Your main character, the likeably paunchy and flawed Jefferson Tate, fondly known as JT, is an American genealogical detective and the details of his work are very precise. Are you a genealogical detective yourself?

Not professionally, although I’ve become something of an amateur genealogist over the years since I started writing my genealogical crime mystery series.  I have to become one to some extent when I’m writing or my books would lack credibility.  I essentially give myself a problem to solve - or rather, a brick wall for JT to climb.  At the time I usually have no idea how he’s going to climb it, so I have to work it out as any genealogist might.  I feel JT’s frustration, too.  There’s a scene in 'To the Grave' when JT is in his hotel room, trying to find someone, and he literally has no clue as to how he’s going to do that.  The records he needs to see either don’t exist or are closed to him.  So he stays up all night and grinds it out - and I remember with great clarity doing that with him.  It wasn’t easy and it took me much longer than it took JT in the book, but we found a way and I think that also helps to keep it real.

How do you research your books?

Once I have a high-level plot worked out, I carry out similarly high-level research, just to make sure everything works and is feasible.  If I’m writing in a particular time period I also research that early on.  Once I’m ready to start writing, I research each chapter as I come to it in greater detail.  I never feel that I can do enough research, but writing with authority in any given subject is as much about what you leave out as what you put in or your writing can become too instructional and seem to lack real confidence that only comes from understanding what you’re writing about.  With historical scenes I feel I have to know enough about the time and place to feel a part of it.  Only then do I feel that I can write those passages in such a way that the reader will be there with the characters when they’re reading about them.

Before this interview, I read ‘In the Blood’, so I could read your books in order, but I really like the look of the second one, based on your own story. J T says, 'If you can’t find this family, how the hell do you expect to be good enough to find your own?' Is that personal search part of your own motivation in writing?

I don’t think it’s why I write, but it’s certainly a part of why I write about a genealogist who has no idea about his own ancestry.  And it’s definitely why I wrote 'To the Grave', perhaps as a way to fill in some of my own unanswered questions with some facts and plenty of fiction.  I’m honestly not sure why I feel the need to write, but the need has always been there, as I suspect it must be with every writer.  I suppose it’s because of those voices in my head that I have no control over - the dialogue snippets that keep coming to life in my mind that I feel compelled to write down,  but I’ve no idea where they come from.

As a British writer, how difficult was it to create an American character and setting?

I wouldn’t say it I found it difficult at all.  Whether it’s people or places, it’s all down to the research and the differences are really very small.  There are language differences to understand and it’s important to get it right.  When JT’s speaking or I show his direct thoughts I endeavour to ensure that what he’s saying sounds authentic without overdoing it, but other than that, he’s just a man with a penchant for tan suits and Hershey’s miniatures.  I also visit the USA and Canada once every year or two, which helps, and if you’ll excuse the pun, being a quarter American on my mother’s side means that it’s in my blood.

Nice pun :) I felt you really knew the Cornwall location in ‘In the Blood’. How important is setting to you?

I’m a frequent visitor to Cornwall and love it for it’s rugged beauty and the escapism it offers.  It felt easy to write about the area because I’ve come to know it so well and because it’s such an evocative place to write about.  One reader paid me a great compliment in a review for 'In the Blood', saying that the scenery came to feel like another character in the book.  Cornwall gets to you like that.

Your route to self-publishing success included 5 years of rejection by traditional publishers. What are your views on self-publishing versus old-fashioned publishing?

I’m for any kind of publishing that helps a writer to be read, and since the advent of the eBook, the opportunities have never been better.  I resisted publishing my work independently for a long time, hoping that the next book and then the next would be the one, but after getting an agent with 'In the Blood', and after getting so many promising rejections from the big publishers, I decided that my work deserved a chance.  Above all, I believed that readers would enjoy it and I’m just so happy that that’s proving to be the case.

It's good to see you having that success and an inspiration to the rest of us treading the independent road. Which services, if any, do you out-source? Jacket design? Print book creation? Formatting?

I suppose I’m about as independent as an independent author can be as I do all those things myself, although I’m fortunate enough to have made a few friends along the way who proof read my books and find the things I miss prior to publication, which is as invaluable as it is appreciated.

What tips would you give authors on making a success of self-publishing?

I’m sure there are many, but I’ll highlight a few things that stand out for me.  It’s not always possible to come up with something new, but looking for a new approach to something that’s already established is the next best thing.  And be realistic about pricing.  You don’t have much choice when it comes to paperbacks, but for eBooks you do.  It’s a very competitive market and if no one knows who you are, you can’t really expect them to pay a high price for your books.  Many eBooks are also free of course and plenty of big-name-author’s eBooks can be bought for under a pound/dollar.  When I started out, I sold my debut book as cheaply as I could in the hope of growing a readership, so once someone had found my book, I didn’t want price to be a barrier.  Also keep in mind that it’s a long-term business and it takes some patience to establish yourself.  And keep writing.  Every book in publication increases the chance that someone will find you.


There are three JT novels now. Do you have ideas and plans to continue with the series?

Yes, I’m planning at least three more books in the Jefferson Tayte Genealogical Crime Mystery series.  After that, who knows?  Maybe another series if the demand is there, and if JT survives of course.  I don’t like to know too much about what’s in store for my characters.  I should think I’ll be plotting like crazy until the summer, and it will be a while before book four is ready, but I’m hoping there will be less of a gap between that and the following books as I’ll have already completed much of the plotting and research for them by then.  The next books in the series will be also more closely linked.

Glad to hear there are more on the way - and I know my husband will be! How long do you take to write a book and what stages does it go through?

The three books I’ve published each took a year to write, but that’s not really all the time that’s gone into them.  They’ve been through extensive rewrites since I first wrote them, so that they would better fit into the series that began when I published 'In the Blood'.  Once I’ve worked out the theme and have the general gist of the story, I’ll do some research and other ideas often come from that.  Then I’ll think about the ending and start plotting in earnest, working towards that end.  This is when I start to weave all the sub-plots in.  I didn’t plot that much with my first book and I ended up with 165,000 words and a lot of headaches, backtracking the plot and then cutting content, so I plot more thoroughly now and try to write a tidy first draft of about 100,000 words or so.  I’ll go through four or five drafts before I’m ready to let anyone else see the book, then my wife reads it.  I’ll then do another draft, set a publication date and send it out to proof readers.  I do a final polishing draft about a week before publication and I publish the eBook first as it’s easy to make corrections to the digital edition.  A month or so later, I set the paperback edition rolling, then I get cracking on the next book, having had a natural break from writing while I’ve been publicising the new release.

It's interesting to hear the detail of your re-writing - so few people realise how much work goes into books as good as yours. What would you say is your most interesting writing quirk?

I’m sure it’s not particularly interesting, but perhaps it’s quite quirky that I wear an old olive-green bucket hat when I’m writing.  I started wearing it to keep the sun out of my eyes when writing in my kitchen, and then I found that it also helped to focus my attention on the words in front of me as it cuts out my peripheral vision.  In his book, On Writing, Stephen King suggests that you put your desk in a corner of the room, away from the windows.  I suppose my bucket hat has become my way to eliminate undesirable distractions wherever I’m working.

You should have an author photo with the hat! Like Terry Pratchett. What was one of the most surprising things you learned when creating your books?

That would have to be when I learned the whereabouts of my American GI grandfather.  I now know that he was buried in a military cemetery in Los Angeles in 1990.  I didn’t expect to discover that through my writing.  It came about following an email from another writer and amateur genealogist in Maine who initially wrote to me to say that she’d enjoyed reading 'In the Blood'.

Do you hear from your readers much? What do they say?

I get emails most days and feel both flattered and humbled to think that someone has taken the time to write to me.  I love receiving them and they’re typically written to express thanks for the enjoyment my books have given, which is wonderful.  Some readers also share a little of their own family history or talk about one or more of my books in greater detail.  I always reply and I’m surprised at how unexpected that can be.  It seems the least a writer can do in return for the kind words and support, and I hope to be able to continue writing back no matter how many emails I receive.

I noticed that you make your contact details readily available in your books and I've started doing the same, following your lead. 

I believe that you’re a keen photographer. What gear do you have? What do you enjoy about photography? 

I’m just getting back into SLR photography after a break of about twenty years, and as I create my own book covers I thought it was about time I got some decent equipment.  I’ve used Canon digital compacts for years so I stuck with Canon for the DSLR.  On one level I enjoy the creativity, and on another I like seeing the detail in the world around me that I can’t easily see with my own eyes - such as with macro photography and photos of wildlife.  I also enjoy the challenge of getting close to wildlife to get the shot.

What else do you like doing in your spare time?

You’d think a full time, independent author would have plenty of spare time to play with, but I don’t seem to find much lately - or don’t allow myself much between the writing and the marketing and keeping the house and garden tidy.  Not that I’m complaining about anything - I’m really enjoying it - but publishing is a business like any other and you have to put the hours in if you want it to be a success.  When I do switch off, I have a guitar that I started to learn - and now need to pick up more.  I like to play golf and there’s the photography of course, which I’m also hoping will encourage me to take more regular walks.  Spare time activities seem to vary, depending on what part of the writing process I’m at.  When I’m plotting for instance, I often find that I need to just walk away and do something else, particularly if I’m trying to solve a major plot issue - the answers to which invariable come when I’m not actively looking for them.

Thank you, Steve, and what are you doing chatting to me? Get back to writing the next JT novel! Your fans are waiting. My reviews of Steve's first two books will be in my next blog post.


Keep up to date with Steve Robinson's news and read his other interviews on his website










Next Blog my reviews of
amazon link
amazon link